Ever wondered how you teach someone to “be strategic,” or on the flip side, how you learn it? Roger Friedensen, APR, principal and owner of Forge Communications in Raleigh, is coming to town to give us a lesson. He’s developed rockin’ communications strategies for GSK, BB&T, Carolinas HealthCare and others, and he promises to turn our knowledge of what strategy really means up to 11.
About Roger Friedensen
Roger Friedensen is a veteran strategic communication consultant with 25-plus years of experience in reputation management, issue management, public relations and marketing communication. He has extensive knowledge of and expertise in a wide array of verticals in the public and private sectors, including healthcare, biotech, manufacturing, waste management, finance and transportation.
Before co-founding Forge Communications in late 2009, Roger served as vice president and senior vice president of client services at Epley Associates, Inc. and The Catevo Group. His specialties include reputation design and management, strategic planning, executive counsel, crisis communications, issue management, media relations, brand development, messaging and spokesperson training.
A trained research facilitator, Roger has planned and conducted focus groups, strategic planning retreats, thought-leader interviews and spokesperson training sessions for dozens of clients. He also developed the Reputation Design(sm) model, a unique systematic approach to solve marketing PR challenges that combines the principles of design thinking with the principles of human experience and communication.
An accredited member of PRSA, Roger serves on the Executive Committee of the Counselors Academy of PRSA and is past president of the Raleigh Public Relations Society. Active in the community, Roger is a steering committee member of and strategic counsel to the Regional Transportation Alliance and has served on the boards of many other local and state organizations.
When: Tuesday, May 14, 2013 from 11:30 a.m. to 1 p.m.
Where: The Worx, 106 Barnhardt Street, Greensboro, N.C.
Also at the May meeting, Chuck Norman, APR, owner/principal of S&A Cherokee in Cary, N.C., will visit the chapter. Chuck is the immediate past chairman of the PRSA Southeast District and is now our district liaison. He is conducting his annual visit to our chapter and will be a guest at the May 14 meeting.
Please welcome Chuck to our chapter. If you have questions about happenings at the district level or broader PRSA questions, Chuck is a great resource.
