Rick Amme – Crisis Communications Expert
It’s a crazy world we live in. And corporations can’t run and hide when the straight jacket comes off. You need to know beforehand how you’ll respond when someone finds glass in their Special K, when your fireworks factory explodes because a fire broke out in the candle factory upstairs, or when a mentally unstable kid walks into a school and opens fire with your product.
Join the PRSA Tar Heel Chapter Tuesday, March 12 at the The Hawthorne Inn in Winston-Salem, where guest speaker Rick Amme will provide the crisis management principles that have served him well for two decades. Through his interactive format, Rick will provide the fundamentals that can help us guide our companies through any crisis situation.
Networking and lunch begin at 11:30 a.m. The program gets underway at noon.
The Hawthorne Inn and Conference Center
420 High Street
Winston Salem, NC 27101
336-777-3000
ABOUT RICK AMME
Rick Amme, a long-time columnist for the Triad Business Journal on crisis management and corporate communications, has spoken to, coached or consulted with Fortune 500 companies, institutions and executives throughout the country on how to protect and enhance their reputations.
Rick’s more than 130 clients have included celebrities, NFL greats, the federal government, the U.S. Air Force, Pfizer, GlaxoSmithKline, AstraZeneca, American Express, General Dynamics, R.J. Reynolds, Sara Lee Corporation, La-Z-Boy, and the California Community College System. His clients have given interviews to 20/20, NY Times, LA Times, Washington Post, CBS, NBC, ABC, NPR, and many others.
His wide variety of cases include plant fires, closings and layoffs, accidental deaths, embezzlements, product recalls, medical mistakes, hospital and nursing home emergencies, environmental controversies, fights with unions, lawsuits, banking and credit union (and their associations) issues, university and community college crises, and he helped a board of directors throw out an entire top management team.
A former Emmy-winning television journalist with more than 20 years’ experience, Rick has written almost 300 columns on crisis management and corporate communications, available free on his website, www.amme.com.